Loftec is about lofts in an ultra-modern, conceptual implementation. We’ve been given a task to develop interactive communication that is capable of conveying the project’s philosophy and attributes precisely.
To communicate Loftec’s technological personality we’ve developed an understated and minimalistic visual language with a focus to functional features and rich content. To emphasize the product’s techno look and feel we’ve turned to the cutting-edge front-end implementation, including WebGL-based brand core presentation on the home page. The website offers elaborate and extensive contents about the building, location, room design, and commercial offers.
The website helps to position Loftec firmly ahead of the competition by communicating the key product advantages in a fresh way matching the product other brand and marketing communication initiatives.